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Analysts expect the makers of the iPhone and the iPad, which has always labeled Apple TV a hobby, to showcase a new iPod Touch with dual cameras in time for the holidays.

Its shares climbed 1.2 percent. The company has in recent years used splashy September events to showcase new iPod models for the year-end spending spree. It typically also describes tweaks and new features for its iTunes online media store.

Last year’s event marked the return of Steve Jobs to the public eye after a long hiatus, during which he underwent a liver transplant. This year, blogs are afire with talk about a souped-up Apple TV, though analysts deem unlikely a major announcement on that front next week.

Sources have told Reuters Apple is in the throes of negotiations with the major U.S. TV networks from Walt Disney Co’s ABC to General Electric Co’s NBC, hoping to offer TV shows for rent via iTunes for 99 cents per episode.

But those sources also said it was not a done deal. Apple and the media companies have declined to comment.

“From our checks with supply chain and industry sources, we believe potential changes could turn Apple TV into a bigger hobby and a multimillion unit seller,” Shaw Wu of Kaufman Bros wrote.

Apple will hold the event at the Yerba Buena Center for the Arts, where it introduced the iPad in April. This year’s invitation carried a prominent picture of a guitar’s front, with an Apple logo standing in for the sound hole.

The company’s iPods dominate the music- and media-player market, but growth there has moderated in past years and it has turned its attention toward the iPhone and iPad. In the June quarter, Apple said it sold 9.41 million iPods in the June quarter, down from 10.2 million a year earlier.

In contrast, analysts estimate the company sells about 1 million Apple TV units annually.

Still, some analysts expect Apple to eventually revamp — and enhance — its long-neglected TV device as the electronics maker continues to merge content with gadgets and ensconce itself in the home.

Wu expects to revamped Apple TVs in stores as early as this holiday, or the first half of 2011.

“In the grander scheme of things, it takes them a step closer” in that effort,” Wu said. The device is “perhaps a precursor into a bigger effort to address the home entertainment space down the road.”

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PEDDLER OF SHINY TOYS Apple will introduce a model of the Ipod Touch with a higher-resolution screen.

According to Bloomberg, the new model Ipod Touch will have a display similar to that of the Iphone 4, only it is unlikely to need a rubber band to work. Apple is also planning a $99 version of its three-year-old Apple TV set-top box that will have a much smaller hard drive.

It is all part of Apple’s cunning plan to push into television and spread its cult religion to those who have never heard of an Imac. Steve Jobs’ theory is that people are daft enough to want to watch high-resolution telly on a screen the size of a postage stamp.

Bloomberg was looking at agreements that Jobs’ Mob is negotiating with Rupert Murdoch’s News Corp. Apparently Apple wants to let Itunes users rent TV shows for 99 cents and is in discussions with other media companies about similar deals.

Currently on the books is a plan to let viewers rent programs from News Corp’s Fox network for 48 hours. We expect that ABC, CBS, NBC Universal and Walt Disney, where Steve Jobs is a board member and the largest shareholder, will all join in.

The INQUIRER first heard about a refreshed Ipod Touch back in July.

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